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Employer: Culminate Consulting

Culminate Consulting is a professional service firm into the business of Recruitment, Training, Outsourcing and ISO 9001: 2015 QMS, HSE, OSHA Implementation. We have worked extensively across diverse sectors of the economy ranging from Telecommunication, Banking &Finance, Information Technology and Oil & Gas.

Our client a media company is currently recruiting to fill this vacant position

Job Description

  • Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals
  • Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels
  • Consistently reach highest number of people with lowest-cost possible
  • Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals
  • Identify new and effective media opportunities
  • Support the marketing manager in developing and managing media campaign budgets
  • Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign
  • Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time
  • Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance
  • Continuous Monitoring and Optimization
  • Rigorously monitor all media campaigns to ensure compliance with the media schedule
  • Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis
  • Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
  • Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns
Candidate Requirements
  • University degree in Marketing, Exact Sciences, Math, Engineering or Economics
  • 6+ years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying
  • Experience in Media planning in other African countries; East/West Africa will be an added advantage
  • Experience with Media consumption analysis tools such as Telmar, Media Star etc
  • Experience working with consumer research companies a plus
Apply before Wednesday, February 8, 2017 - 22 Days left Companies may expire jobs at their own discretion. If you have not received a response within two weeks, your application was most likely unsuccessful.